A couple of years back, I used to work with a colleague who would cover herself in labels. Moschino, Vuitton, Cartier, Dior, Miyake, Balmain - she wore the lot, very often in confusing combination.

Said colleague duly thought herself a sophisticated and successful woman. All well and good.

But...

why, exactly, do we willingly accept that it's an expression of individuality to wear other people's names all over us?